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Ten Nigerian music entrepreneurs have emerged winners of the British Council’s creative enterprise support programme with cash reward amounting to £20000 after the completion of business pitches exercise. 

Each of winners got £2000 as seed funding towards the growth of their businesses, including access to further mentorship with key music industry players organised by iManage Africa. 

The creative enterprise support programme is a British Council initiative which provides young creative entrepreneurs with access to artistic, technical and enterprise skills training as well as mentorship and coaching opportunities. 

The recently completed programme, kicked off last year with 61 Music entrepreneurs selected through an open call and was delivered by ‘iManage(NG), Musically(UK) also selected through an open call for delivery partners. 

The programme focused on the enterprise strands in the music industry to explore more efficient, sustainable and environment friendly ways of running profitable music businesses in Nigeria. 

Adetomi Soyinka, director, Higher Education, Skills and Enterprise, British Council, said, leveraging on the UK and Nigeria’s expertise within Music sector, the programme aims to support capacity development of creative entrepreneurs as well as stimulate UK- Nigeria linkages between individuals and institutions to share, learn and collaborate within their respective sectors. 

“Over 300 music entrepreneurs applied for the opportunity and 60 were selected through a thorough screening exercise which includes, former works done in the industry, age and level of interest and availability. 

“The 60 Music entrepreneurs initially participated in an intense 2-week training programme, which includes artistic, technical and enterprise training tailored to the needs of the local sector and this was followed by a 6-month incubation programme for 30 entrepreneurs from the cohort who made it to the next phase. The incubation programme included direct business support and mentorship. 

“Due to the impact of Covid-19 and an attempt for a country wide coverage, the programme was structured to be delivered online and the past seven months have seen our delivery partners (iManage and MusicAlly) closely working with the group and helping them structure their music businesses. 

“Fifteen finalists pitched their businesses, with 10 of them emerging as winners. On Tuesday 28 June 2022, each finalist was given five minutes to make their presentation virtually to the judges of the contest, while the judges used one minute to give their feedback on the presentations,” Soyinka added. 

Giving more insight into the music business, Godwin Tom of iManage Africa said the creative enterprise support programme started in December 2021 with a two-week intensive training course which was followed by a mentorship and coaching process that lasted over six months and led to the pitch finale. 

“We had the top 30 participants go through six months of mentorship and coaching from professionals in the music industry from Nigeria and the UK, which produced the top 15 who participated in the pitch event. 

“The growth of these businesses has been phenomenal and we look forward to seeing these businesses succeed.
I am grateful to British Council for making the Creative Enterprise Support Programme happen and for giving us the support needed to use this platform to develop entrepreneurs. 

The 10 winners are Nurat Chioma Eluma, Pius Momoh Oshogwemoh, Ife Adediran, Adenike Adegbite, Tomisin Akinwunmi, Ralph Udofa, Olufisayo Odebode, Uzor Daniel, Inioluwa Baderinwa and Ikechukwu Meshach 

One of the winners, Uzor Daniel, said: “The British council CESP proogram was a turning point for my business as it redefined most of our processes and illuminated our flaws which were all addressed critically by the coaches. Also, the funding has created a smooth sail into the next phase of our business.” 

Adenike Adegbite, one of the winners, also said: “The CESP Programme by British Council, iManage Africa and Music Ally was an amazing learning and networking experience for me. The information was rich, detailed, applicable and relevant at this time. I feel totally grateful for the icing on the cake, £2000 grant. This would help us with additional assets acquisition and Marketing efforts. 

Uju Dubas-Agbasi, project manager, Arts & Creative Economy, British Council, explains that: ”The Creative Enterprise Support Programme is a programme targeted at young creatives who are doing things on their own but are limited in various areas. We train them to run their businesses properly, give them more knowledge, exposure and bring in trainers from Nigerian and the UK to widen their scope, help them run their business better and make money. 

The highlight of the programme was the presentation of cheques to the winners by Brenda Fashugba, head of Arts, Nigeria Regional Lead, Creative Economy SSA, British Council and Idowu Akintade, director, Operations, British Council Nigeria. 

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Hi, I,m Pospi Otuson. A Nigerian Blogger, Social Entrepreneur and Convener of the renowned Boki Business Conference. CEO/Founder of Possibility Desk, the largest online consulting platform for possibilities in the world.

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